By Luke Bouman

One of the thing I get asked a lot is how to get a website higher in the SERPs. Well, it is going to take a lot of time, effort, and patience.

There are two elements to SEO - what you do on your website and what you do off your website. Let’s talk about things you can do on your website to improve SERP results.

1. Hierarchal Design

The web pages you create should be in a hierarchal design with your home page at the top of the hierarchy. Every page of your website should be reachable by at least one static link.

1. Quality Content

You have to have a lot of quality content on your websites about your particular niche. For real estate websites, this can be achieved by news articles, blog threads, events calendar, and thousands of property detail pages.

1. Keywords

You have to use keywords in your content that related to your particular niche. If you just use the keyword “real estate” you probably are not going to rank very high in the SERPs. However, if you use “Holland Michigan Real Estate” for your key phrase, that gives a specific location. Chances are if you have a great website about Holland Michigan Real Estate, then you are going to rank high in the SERPs. By the way, you should make sure you have your keywords in a the keyword meta tag. Try to limit yourself to 10 keyword phrases.

1. Sitemap

You should have a sitemap on your website. This helps crawlers learn about the structure of your site and makes every section of your website reachable. I would make one sitemap for your users and another XML sitemap for the crawlers. Make sure you submit the XML sitemap to google and yahoo using the webmaster tools.

1. Avoid Black Hat Techniques

There are several black hat techniques such as keyword stuffing and hidden text that can temporarily give you a boost in the SERPs. However, in the long run, your website will be penalized and be even lower in the SERPs than you started out with. Stay away from these techniques.

1. Include a ROBOTS.TXT file on your site.

This tells the crawlers what parts of your site can be crawled. You should avoid making your member and admin sections crawlable.

1. Dynamic Content

Most real estate website use dynamic content. If you use dynamic content, keep your URL strings short and do not use session IDs in your URL strings.

1. Linking to other sites

Make sure you only link to sites you trust. Do not link to link farms or websites that have poor quality. Do not create a link farm yourself either. Linking to sites related to yours is good, but watch out for sites that are not directly related. A couple of these links will not hurt you, but if you get carried away it might.

1. Relevant Title Tags / Description Tag

Make sure your keywords appear in your title tag and description meta tag. Check out this home page to see how it is done: Holland Michigan Real Estate

Now, let’s talk about what you can do outside of your website to improve SERP rankings.

1. Backlinks

You need to get as many backlinks as possible. However, you should pace yourself. Google knows the rate to which you get backlinks. If you increase this rate to fast, alarms go off and your website may get penalized. Plan on doing about 1 hour a day getting backlinks. Do not spend all day doing this.

1. Directories

Submit your website to directories and lots of them including dmoz and yahoo directory.

1. RSS feeds

There are a lot of RSS feed directories out there. If you got a RSS feed, submit it to these directories. This will increase traffic to your website.

1. Social Bookmarking

Submit articles to websites such as digg.com and propeller. Submit videos to websites such as youtube and google. People will bookmark your articles and videos. This will drive traffic to your site.

1. News Releases

Submit a news release about your website.

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With a slim, lightweight design and a four line OLED display, Samsung’s 2GB U3 doesn’t look like much, but housed within the slim black chassis is one of the best flash media players we’ve reviewed. Combining excellent sound quality with all the features we’ve come to expect from such a player, the YP-U3 is a great solution for those who want music on the go.

The best thing about the U3 is its sound quality. We’ve noticed a general increase in the quality of audio produced by flash based media players in the past year or so, and the U3 is a prime example of this. Its sound is quite laid back with quick bass that doesn’t extend too deeply, giving a smooth tone. There is a lot of detail in the mid range and the highs are nicely balanced against the rest of the register. As usual we tested with a pair of high quality, third party IEMs (In Ear Monitors) for an accurate assessment, and to put it simply, this is one of the best sounding MP3 players we’ve heard. Read More »

MP3 Player Samsung YP-U3 (White)

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Sumner Lemon, IDG News Service Tue Jul 3, 10:00 AM ET

Efforts to unlock Apple Inc.’s iPhone continued on Monday, with hackers claiming “very significant progress.”

The locked iPhone only works with AT&T Inc.’s EDGE network, and cannot be used with cellular service from other providers. Locked phones are generally used to help operators recoup the cost of subsidizing handsets for their customers, but AT&T is not subsidizing the iPhone, which is priced at either US$499 or $599, depending on the model. Instead, the phone is locked because AT&T has a five-year agreement with Apple to be the sole iPhone provider in the U.S.

Unlocking the iPhone would be a boon for users locked into a contract with another U.S. carrier, or for users outside the U.S. who want an iPhone. While initial signs indicate an unlocked iPhone is possible, hackers must first overcome several challenges. One of those involves circumventing the authentication process in iTunes that both lets users register for an AT&T service plan and turn on the phone’s features, including its camera and music player. Read More »

BRUSSELS, Belgium)—Europe’s major consumer group BEUC said Wednesday that it feared Internet search engine Google Inc.’s takeover of online ad tracker DoubleClick Inc. would damage European Union privacy rights and limit consumers’ choice of Web content.

Their plea to EU regulators comes after U.S. consumer privacy advocacy groups asked the U.S. Federal Trade Commission to look at how the two companies, when combined, would have access to an unprecedented amount of data on consumers’ Web usage and Internet search habits.

Cornelia Kutterer, BEUC’s senior legal adviser, said the association had asked the European Commission and other European authorities to look into privacy concerns — even though the two companies have not yet requested EU approval for the US$3.1 billion (euro2.29 billion) deal. “They have so far complementary databases with private data. If they merge them, this could lead to unmatched databases of profiles,” Kutterer told the AP. “If they can combine them, this could lead to a violation of user privacy rights.”

In a letter to data privacy and consumer rights regulators, BEUC said the new company would have and could exploit enormous amounts of personal information about users as they click on Web pages and applications. “Never before has one single company had the market and technological power to collect and exploit so much information about what a user does on the Internet,” it said. “The unprecedented and unmatched databases of user profiles … appear also to be in clear violation of users’ privacy rights.” Read More »